SERENATA Hotels & Resorts Group
Who are we
SERENATA (เซเรนนาต้า) is an exclusive group of hotels and resorts in Thailand. The well-established chain, branded SERENATA Hotels and Resorts, is the proud owner of 20 brands of hotels, resorts, villas, residence and tented camp spreading in 9 major tourist destinations – Bangkok, Chiang Mai, Chiang Rai, Hua Hin, Koh Samui, Koh Yao (Phang Nga), Lampang, Kanchanaburi, Samui and Sukhothai – SERENATA has missions to deliver quality hospitality services in the pleasing ambiance of a utopian setting amidst nature for both leisure and business guests.
Our exclusive & unique concept hotels such as floating hotels, floating villas, tented camp, glamping resort, treehouses, cultural village resort, hotspring hotel, island beach resort and others.
The strategic selection of our locations set across beaches, islands, mountains, jungle, ancient town, rivers and city hub. This bring SERENATA Hotels & Resorts the genuine “Discover Thai Varieties in Style” amongst worldwide recognition.
SERENATA also invests in 2 different affiliated hotels and resorts in Pai and Koh Chang in Thailand, 1 Thai restaurant in Sukhothai and 1 museum in Kanchanaburi.
“True happiness is what we provide, pure nature is where we are. SERENATA Hotels and Resorts is in charge of eighteen exclusive hotels and resorts throughout Thailand, all consisting of their own unique attributes.”
Meaning of SERENATA as a brand
The Italian word ‘Serenata’, translated as ‘serenade’ gives voice to the meaning of our company as it represents a romantic love song, played in the honor of a beloved one. Our exclusive accommodations can be symbolized as notes, fused together by a musical staff transforming the individual notes into an everlasting song that we would love to play for you.
“Never ending song”
Individual music notes are situated in the same music piece, composing a light, romantic song which is getting more compelling every day. We SERENATA Hotels and Resorts will continue to enhance the ‘serenade’ into an even more exquisite song that we will proudly perform for you – every day again.
Serene in Nature
Thailand’s versatility is crossing limits with palm trees on pearl white beaches, ancient Buddhist temples, exotic foods, relaxing massages and exciting mountain cliffs – all in a warm, welcoming community. Not surprisingly this country became home to SERENATA Hotels and Resorts Group, making it possible to experience all Thai varieties in style, serene in nature (combined: Serenata).
Corporate Social Responsibility (CSR)
We care about tomorrow and are therefore embracing cooperate social responsibility in our daily operations; we provide professional employment for local, ethnic minority groups and we are meanwhile actively involved in the sustainable development of the region. In pursuit of being Green Hospitality and values in sustainability, we protect, build, strengthen the environment and communities through our effective policies and efficient operations.
The term ‘Serenata’ is an Italian word denoting the same meaning with ‘serenade’ in English. Serenata originally refers to a love song sung to a love one. SERENATA Hotels & Resorts Group not only represents the romantic sensation with pleasant atmosphere, but also denotes the compound of SERENE NATURE (SERENE plus NATURE) becoming SERENATA. Furthermore, as Serenata is a song, each of our products represents each key note on the music lines indicating distinguish tones. Then, when all the notes are combined, they create a single powerful and beautiful song which represents SERENATA Hotels & Resorts Group that obtains the full pleasant atmosphere.
Happiness is what we provide, pure nature is where we are. SERENATA Hotels and Resorts Group owns 15 exclusive hotels & resorts throughout Thailand, all consisting of their own unique features.
The Italian word ‘Serenata’, translated as ‘serenade’ gives voice to the meaning of our company as it represents romantic music, played in the honor of a beloved one. Our distinctive accommodations are reflected through the composition of the song. Musical notes are reaching various tones reflecting the unique character of each of our hotels and resorts. It is a promise that SERENATA Hotels and Resorts will grow and this music pitch will never end but rather keep extending and be even more beautiful song and last eternity.
WHAT WE DO
SERENATA Hotels & Resorts Group is an umbrella brand born to create marketing excellence for all the hospitality properties in ownership and affiliates. SERENATA Hotels & Resorts Group thus provides;
- A various styles of accommodations for both leisure and business guests
- Group Incentive, Meetings and Events
- Golf lovers and escorts
- Soft Adventure Activities
SERENATA Hotels & Resorts Group’s mission is to unite marketing activities into one integrated marketing competency done by SERENATA branding activities. SERENATA aims to create emotional connections between our partners and global customers towards SERENATA brand. SERENATA thus aims to maximize guests’ satisfaction, relationships and gain worldwide recognitions of our brands and repute Thailand as an authentic destination for travelers around the world.