SERENATA Hotels Group: The Forefront of Sustainable Tourism in Thailand

SERENATA Hotels Group: From Eco-Lodge Pioneer to Leader in Thailand’s Sustainable Hospitality

As a long-established and highly respected collection of hotels and resorts in Thailand, SERENATA Hotels Group has proven itself to be more than a hospitality provider—it is an Eco-Tourism Pioneer that has adhered to the principles of sustainability since its inception in 1976. With a clear vision to offer authentic travel experiences while genuinely uplifting communities and preserving the environment, SERENATA has cultivated a portfolio of unique concept hotels, each reflecting its commitment to sustainability in distinct ways.

The core philosophy of SERENATA Hotels Group is to balance economic viability with social and environmental responsibility (People, Planet, Profit). Every property in the collection, from remote floating resorts in Kanchanaburi to boutique city hotels in Bangkok, operates under a robust Corporate Social Responsibility (CSR) strategy, ensuring that every guest’s stay actively contributes to a positive impact.

Key Sustainability Strategy: Environmental Conservation and Carbon Reduction

SERENATA Hotels Group maintains a corporate-level commitment to reducing its ecological footprint across all areas of operation, focusing on critical measures:

• Pioneering Clean Energy and Resource Reduction:
  • Renewable Energy: Many properties, such as Hotel Bangkokian, have installed Solar Panels to increase the proportion of clean energy used, alongside utilizing high-efficiency LED lighting to reduce overall consumption.
  • No Electricity Policy: Iconic resorts like River Kwai Jungle Rafts embody the Eco-Lodge concept by operating without electricity 24/7, relying on kerosene lamps, which drastically cuts energy reliance and provides an authentic, low-impact experience.
  • Water Conservation: Water-efficient fixtures are installed across the group, coupled with guest programs encouraging the reuse of linen and towels, leading to significant water savings in laundry operations.
• Waste Management and Plastic Elimination: SERENATA implements a strict policy to reduce waste, especially single-use plastics. This includes transitioning to refillable bathroom amenity dispensers across all properties and focusing on rigorous recycling programs and using eco-friendly cleaning products.

SERENATA Hotels Group is deeply committed to social sustainability. By prioritizing the employment and cultural support of local ethnic groups, such as the Mon Community in Kanchanaburi, SERENATA ensures that tourism benefits the people directly.

Empowering Local Communities and Preserving Culture (SERENATA’s Social Impact)

For SERENATA, sustainability extends beyond the environment to encompass social and cultural dimensions, backed by tangible programs:

1. Local Employment and Empowerment: SERENATA actively seeks to employ local residents and ethnic minority groups, such as the Mon community near its Kanchanaburi resorts. This provides professional employment opportunities and helps sustain local knowledge and traditions.
2. Sustainable Sourcing: Hotels like River Kwai Resotel and Hotel de Bangkok prioritize Local Sourcing of seasonal ingredients for their restaurants. This practice minimizes “food miles,” reduces the supply chain carbon footprint, and strengthens the circular economy in local communities.
3. Cultural Heritage Preservation: SERENATA supports local cultural expressions, including Mon Dance performances at the River Kwai properties, and preserves the historical significance of areas like Hellfire Pass near Hintok River Camp, ensuring that cultural heritage is respected and celebrated.

Inspiring Guests to Embrace Sustainable Travel

SERENATA Hotels Group believes guests are key partners in achieving sustainability. The group designs activities and packages that promote learning and engagement:

• Low-Impact Adventures: Properties encourage non-polluting activities such as kayaking, cycling (available at River Kwai Resotel and Home Phutoey River Kwai), and gentle jungle trekking—the best ways to explore nature without leaving a heavy footprint.
• Integrated Eco-Tourism Packages: SERENATA offers multi-property packages (e.g., combining stays at River Kwai Jungle Rafts and The FloatHouse River Kwai) that immerse guests in various facets of sustainable travel throughout Kanchanaburi.
• Promoting Low-Carbon Commuting: Urban hotels like Hotel Bangkokian emphasize easy access to the Airport Rail Link and public transport, empowering travelers to significantly reduce their transportation-related carbon emissions in Bangkok.

Home Phutoey River Kwai showcases the group’s commitment to utilizing natural resources sustainably, featuring a Natural Hot Spring that provides wellness and healing without the need for additional energy consumption.

Join SERENATA’s Sustainable Vision

By choosing to book a stay with SERENATA Hotels Group—whether for an eco-adventure, a hot spring wellness retreat, or a responsible city business trip—you are making a conscious decision to support an organization that genuinely cares for the planet and its people.

• Book Your Conscious Journey: Explore the unique collection of hotels and resorts across Thailand and begin your impactful journey at www.serenatahotels.com.
• Our Commitment to the Planet: Follow our progress on reducing our carbon footprint and preserving biodiversity, and be inspired to adopt sustainable practices in your own life.

Let SERENATA Hotels Group be your partner in travel, guiding you toward memorable, authentic, and truly sustainable experiences in Thailand.