Privacy Policy



This Agreement governs your use of this website (collectively, the “Site”) and is by and between SERENATA Hotels & Resorts Group (referred to herein as “SERENATA”, “we”, “us”, or “our”) and you, on behalf of yourself and the buyer, member or supplier for which you have registered (“you”). BY ACCESSING USING, VIEWING, TRANSMITTING, CACHING OR STORING THIS SITE OR ANY OF ITS SERVICES, FUNCTIONS OR CONTENTS, YOU SHALL BE DEEMED TO HAVE AGREED TO ALL THE TERMS, CONDITIONS, AND NOTICES IN THIS SITE (“AGREEMENT”) WITHOUT MODIFICATION. IF YOU DO NOT ACCEPT THE TERMS AND CONDITIONS OF USE, PLEASE CEASE USE OF THE SITE AND EXIT THE SITE IMMEDIATELY.

We reserve the right, at our sole and absolute discretion, to change, modify, add, or remove portions of these terms at any time without notice and, unless otherwise indicated, such changes will become effective immediately; therefore, please check these terms periodically for changes. Your continued use of the Site following the posting of changes to this Agreement will mean you accept those changes.

For EU Individuals: this Privacy Statement and its enumerated policies are intended to comply with the “General Data Protection Regulation” or “GDPR” Regulation (EU) 2016/679 of the European Parliament and provide appropriate protection and care with respect to the treatment of your user information in accordance with the GDPR.


    The Site and this site’s services are available only to individuals who can form legally binding contracts under applicable law. Without limiting the foregoing, the Site and the services offered by the Site are not available to minors. If you do not qualify, leave the Site and do not use the Site. By using this Site, You represent that you are of sufficient legal age to use this Site and to create binding legal obligations for any liability you may incur as a result of the use of this Site. You also warned that you are legally authorized to make the reservations and/or purchases for either yourself or for another person for whom you are authorized to act.

You may only use this Site to make legitimate reservations or purchases and shall not use this Site for any other purposes, including without limitation, to make any speculative, false or fraudulent reservations, or any reservation in anticipation of demand.

    All materials contained in the Site are the copyrighted property of SERENATA Hotels & Resorts Group, or its subsidiaries or affiliated companies and/or third party licensors. No material from the Site or any Internet site owned, operated, licensed, or controlled by us or our affiliates may be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. For purposes of these terms, the use of any such material on any other Web, Internet, intranet, extranet or other site or computer environment is prohibited. All trademarks, service marks, trade names and trade dress are proprietary to us. You may not frame or utilize framing techniques to enclose any of our trademarks, logos, or other proprietary information (including images, text, page layout, or form) without our prior express written consent. You may not use any Meta tags or any other “hidden text” utilizing our name, trademarks or other proprietary information without our prior express written consent.

You agree that you will not use this Site for chain letters, junk mail, “spamming”, solicitations (commercial or non-commercial) or bulk communications of any kind including but not limited to distribution lists to any person who has not given specific permission to be included in such a list.

You agree not to pretend to be any other person or a representative of any entity, whether actual or fictitious, including an employee or agent of SERENATA Hotels & Resorts Group or any third party that provides services related to this Site.

You agree that you will not use any robot, spider, other automatic device, or manual process to monitor or copy the Site or any contents or information contained therein without SERENATA Hotels & Resorts Group prior express written consent. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of the Site or any transaction being conducted through the Site. You agree that you will not copy, reproduce, alter, modify, create derivative works, or publicly display any content (except for any Information in which you have an ownership interest) from the Site without our prior express written consent or the appropriate third party. You will not through any means interfere or attempt to interfere with the proper functioning of the Site. You will not provide to SERENATA Hotels & Resorts Group and/or to this Site: (i) any viruses, Trojan horses, worms, time bombs, and/or other computer programming routines that are intended to damage, detrimentally interfere with, intercept or expropriate any system, data or information; and (ii) any content that may create liability for SERENATA Hotels & Resorts Group or cause us to lose (in whole or in part) the services of our suppliers.


This is the official site of SERENATA Hotels & Resorts Group. ©2009 SERENATA Hotels & Resorts Group. All Rights Reserved. All content on this site is the property of SERENATA Hotels & Resorts Group and protected under Thai & International copyright laws. Information herein was correct at the time of input however maybe subject to change. The hotel will not be held liable for any information herein.

We disclaim any responsibility for the accuracy, content, or availability of information on sites that link to or from the Site. We cannot ensure that you will be satisfied with any products or services that you purchase from the Site or from a third-party site that links to or from the Site or third party content on the Site.

We may prohibit you from participating in or utilizing the Site if in our sole and absolute discretion you show a disregard for this Agreement or act in a disruptive manner, with the intent to annoy, abuse, threaten, or harass any other person. We also reserve the right to refuse service, terminate accounts, remove or edit content or cancel orders in our sole and absolute discretion.

If for any reason any portion of the Site is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of SERENATA Hotels & Resorts Group which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Site, we reserve the right (but not the obligation) in our sole and absolute discretion, to prohibit you and any member, buyer or supplier (and all of your and their Information) from using the Site, and to cancel, terminate, modify or suspend the Site or any portion thereof and void such Information.

The Site may contain technical inaccuracies or typographical errors or omissions. SERENATA Hotels & Resorts Group is not responsible for any typographical, photographic, technical or pricing (including without limitation mistaken hotel rates) errors listed on our Site. SERENATA Hotels & Resorts Group reserves the right to make changes and/or corrections to the Site, and to the products and programs described in such information, at any time without notice.

We reserve the right to cancel or modify reservations where it appears that a customer has engaged in fraudulent or inappropriate activity or under other circumstances where the reservations contain or resulted from a mistake or error.


The data is collected online, with secure TLS/SSL encryption and electronically processed by SERENATA Hotels & Resorts Group. This data is used in order to manage your bookings, carry out all our obligations to you, to get to know you better and therefore provide a more effective service. We can contact you via e-mail with details of other products and services offered by the SERENATA Hotels Group. Furthermore, for future Promotional Emails and to request reviews on various review sites for our hotels and resorts. The personal data includes your Full Name, Email Address and Contact Information required for a booking at SERENATA Hotels & Resorts. The data can be collected at the time of booking our hotels or subscription to the E-newsletter on our websites. If you wish to opt out of promotional e-mails, simply send an e-mail with “subject: Unsubscribe” to [email protected]


The personal user data is only shared within the SERENATA Hotels & Resorts Group organization and its trusted third parties, to better serve your needs and to process guest hotel bookings as required. Moreover, we can ensure that these third parties protect the personal information in agreement with the relevant regulation authority.


Before any personal data can be collected, it is required to consent and accept to our terms and conditions. You are entitled to see a copy of the personal information that we have obtained about you, how it is being used and the option to delete personal information. If you wish to do so, please send us your request. We do require you to provide proof of your identity. Note that your information will remain stored within the SERENATA Hotels & Resorts database, but will no longer be processed or used.


All the information you provide us with online, is protected by a secure TLS/SSL encryption. Any credit/debit card details will be destroyed once payment is made. We will never share your private details with anyone else, unless to facilitate your booking.


When you visit or interact with SERENATA sites, services, applications, tools or messaging, we or our authorized service providers may use cookies for storing information to help provide you with a better, faster, and safer experience, and for analytical and advertising purposes.

We and our trusted partners use cookies on your browser for purpose of Web analytics like Google Analytics, Social Network like Facebook, Display advertising and so on… Cookies are necessary for the functioning of our services. We use cookies that only remain on your device for as long as you keep your browser active (session) and cookies that remain on your device for a longer period (persistent). It helps us to:

Optimize the presentation of our website and how it is displayed on your device (display resolution, operating system used, etc.) during your visits depending on the hardware and software used on your browsing device,

Allow the User to access reserved and personal places on our website, such as his personal account.

Remember information related to a form that you have completed on our website (access to your account / and your subscription).

Establish statistics and volumes of use and use of our websites.

Implement security measures, for example when the user is asked to log in after a certain amount of time.

Adapt the advertising content to the interests of the users resulting from the data of his navigation. It allows serving more relevant and targeted ads.

How to manage Cookies

You are free to block, delete, or disable Cookies from the internet browser you use. Be aware that restricting your cookie setting may change your browsing experience our websites. You can configure your browser software so that cookies are saved in your device or, conversely, they are rejected, either systematically or according to their issuer. If you decline the registration of cookies in your device, or if you delete those that are saved there, you will not be able to benefit from a certain number of functionalities which are necessary to navigate in certain area of our website. For instance, it could cause issues when you try to access your account or your subscription which require to identify your device. This would also be the case when we, or our service providers, could not recognize, for technical compatibility, the type of browser used by your device, its language and display settings, or the country from which your device appears to be connected to the Internet.

We decline all responsibility for the consequences related to these issues resulting from the impossibility for us to register or to consult the cookies necessary for their operation and which you would have refused or removed.


Any Questions or Request you may directly use our Contact Form to contact us. If you would like to delete or update the personally identifiable information that we have collected from you, simply email us at: [email protected]

Our Mailing Address:     133/48 Ratchaprarop Soi 12, Ratchaprarop Rd., Makkasan, Ratchathewi, Bangkok 10400, Thailand

Call us: 02642 5497 (local) +66(0) 2642 5497 (oversea) 

Copyrighted -2021 SERENATA Hotels & Resorts Group

 All rights reserved. The content included on the Web Sites, including but not limited to text, software, photographs, graphics, illustrations and artwork, video, music and sound, and names, logos, trademarks and service marks, are the property of SERENATA Hotels & Resorts Group or its licensors or suppliers and are protected by copyright, trademark and other laws. You agree not to modify, reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate any such material for any purpose other than personal, non-commercial use (or legitimate activities of a travel agent or travel professional) without our written permission.