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Welcome to SERENATA Hotels & Resorts "Thai Variety in Style "
SERENATA Hotels & Resorts was born with a potent vision in providing innovative and distinctive hotels and resorts in Thailand. SERENATA Hotels & Resorts was rebranded from River Kwai Floatel that grown up and has become a hospitality ownership and marketing professional.
SERENATA Hotels & Resorts now owns 12 multiple brands of a hotel and resorts in legendary locations across Thailand. Each of our brands has its own distinctive personality yet all aim to serve our valued customers with quality and hearty services which reflects our mission to create distinctive relaxation for travelers with a memorable holiday experience unlike any other.
With more than 770 rooms in total, SERENATA hotels & resorts embraces the various souls of Siam (Thailand) with beaches, islands, culture, history, nature, mountain, hot spring, and shopping arcade. With Thailand's historical and natural magnificence surrounded, SERENATA Hotels & Resorts has been welcoming more and more guests across the globe. Their appreciation inspires SERENATA to become larger with an aim to enrich guest’s experience through staying with our hotel and resorts.

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WHO WE ARE
SERENATA Hotels & Resorts is a unique Thai brand that prides itself in offering the finest hospitality for both business and leisure travelers with 12 brands comprising of a serene hotel and resorts along with pleasant atmosphere. We are a Thai based hotel marketing company with a focus of delivering our signature of Thai grace and hospitality promise.
WHY SERENATA
The term 'Serenata' is an Italian word denoting the same meaning with 'serenade' in English. Serenata originally refers to a love song sung to a love one. SERENATA Hotels & Resorts not only represents the romantic sensation with pleasant atmosphere, but also denote the compound of SERENE NATURE (SERENE plus NATURE) becoming SERENATA.
Furthermore, as Serenata is a song, each of SERENATA Hotel and Resorts represents each key note on the music lines indicating tones of each one. Each of these notes with different tones or each of these properties with their own uniqueness is combined into one single powerful and beautiful song or that it is SERENATA Hotels & Resorts that is full of pleasant atmosphere.
WHAT WE DO
SERENATA Hotels & Resorts is an umbrella brand born to create marketing excellence for all the hospitality properties in ownership and affiliates. SERENATA Hotels & Resorts thus provides ;
- a various styles of accommodations for both leisure and business guests
- Group Incentive, Meetings and Events
- Golf lovers and escorts
- Soft Adventure Activities
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OUR MISSION
SERENATA Hotels & Resorts' mission is to unite marketing activities into one integrated marketing competency done by SERENATA branding activities. SERENATA aims to create emotional connections between our partners and global customers towards SERENATA brand. SERENATA hence aims to maximize guests’ satisfaction, relationships and gain worldwide recognitions of our brands and repute Thailand as an authentic destination for travelers around the world.
SOCIAL RESPONSIBILITY
SERENATA Hotels & Resorts applies a notion of sustainable tourism in our management decisions and actions affecting the well-being of our employees, the local communities and the environment. We give jobs to locals and empower them to be able to work in a certain standard of professional hospitality services as well as nurture the natural surroundings. Taking into account Social Responsibility, we are environmentally friendly who cares about the locals and the environment.
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Why Thailand
Undoubtedly Thailand is the world's legend as it is the world’s most exotic destinations. Located in Southeast Asia and having more than 10,000,000 visitors annually. Art, history, culture, food and natural resources in Thailand are speechless. With a variety of cultural and natural resources, Thailand gives you spices of life in ways that you will never forget.
Let SERENATA creates exceptional journeys by discovering entire Thailand and leave the art of serenity of nature to replenish you soul.
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Thailand on the World map |
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